APR

 

June 2023 - Present

Instructure, Salt Lake City, UT 

 Global Head of Social Media and Employee Engagement 

• Developed and oversaw the execution of comprehensive social media strategies that align with Instructure's overall business objectives. Ensure that social media initiatives are integrated across all marketing efforts to maximize impact.

• Led, mentored, and managed the social media team, fostering a collaborative and innovative environment. Ensure team members have clear goals, receive regular feedback, and have opportunities for professional development.

• Analyzed the company’s social strategy to make frequent improvement suggestions.

• Stay up to date with new and emerging trends to help keep Instructure's social media presence consistently relevant.

• Established key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations.

• Designed and implement high-impact initiatives to boost employee engagement and morale, including innovative recognition programs and dynamic communication strategies.

• Partnered with the VP of Global Communications and HR to assist and lead in the planning and execution of company-wide updates, newsletters, and other internal communications. Ensure messaging aligns with company goals and resonates with employees.

• Developed and oversaw programs that empower employees to act as brand ambassadors on social media. Provided training, resources, and ongoing support to enhance their advocacy efforts.

• Ensured that employee engagement initiatives were strategically aligned with Instructure's overall business objectives. Collaborate with HR and other departments to integrate these initiatives into broader company goals.

 

September 2022 - Present

HSTL Productions, Los Angeles, CA 

 New Business Pitch Lead & Writer | Freelance

• Sephora New Business Pitch. 

• Netflix Copywriting. 

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July 2021 - June 2023

Aspire, San Francisco, CA 

 Associate Account Director

•  Responsible for overseeing all aspects of client accounts, from planning to budgeting, including coordinating with different teams on projects to make sure projects meet their intended goals.

• Responsible for overseeing all aspects of an account through mediation and negotiation while maintaining a strong relationship with campaign managers.

• Responsible for developing strategies to grow the team's client base and ensure that the team is providing quality, cost-effective services.

• Responsible for developing and presenting pitch presentations to increase new client roster.

• Responsible for working cross-functionally with the Product, Implementation, and Customer Success teams to educate and build their knowledge of paid advertising on social media, from high level down to functional aspects of ad building.

• Responsible for managing relationships with third-party vendors/agencies, with an emphasis on event production and paid social.

• Responsible for managing and supporting direct reports in their success on the team and their growth personally and professionally.

  

April 2019 - June 2021

Chronicle Books, San Francisco, CA 

 Social Media Manager

• Responsible for launching new platforms, social media advertising, and messaging as well as paid search and campaign optimization. 

• Responsible for engaging in data analysis, developing publishing group cross-promotions, and creating online partnerships and influencer opportunities.

• Execute effective online marketing plans that are strategic and build sales to gain brand visibility, segmenting our audience based on consumer behavior and interest, and growing market share. .

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November 2018 - March 2019

Gymboree, San Francisco, CA 

 Social Media Manager 

• Assisted Marketing Manager with developing, executing, and managing social    marketing campaigns across social channels.

• Partnered closely with cross-functional teams, including creative, customer service, merchandising, integrated marketing and PR teams.

• Fostered relationships with digital influencers to activate in support of larger social media and integrated strategies.

• Analyzed the effectiveness of social media marketing strategies and provide recommendations on how to continuously improve.

• Benchmark and researched competitor and industry leaders in social media.

 

September 2017 - October 2018

Kyra & Vir, San Francisco, CA 

 Social Media & Content Manager 

• Management of all social channels and communication, including partnerships, sponsorships, and collaborations.

• Creation and management of all graphic design materials, including email design, print collateral, and packaging. 

• Management, including writing, editing, and proofing, of all online articles on the company magazine.

• Management of all visual content creation, including photo shoot direction, styling, homepage imagery, and photography.

• Management and design of email marketing campaigns. 

• Management of site merchandising and product upload.

• Management and planning of all pop-up events.  

• General office management.

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August 2016 - September 2017

Freelancing, San Francisco, CA + Las Vegas, NV

 Freelancer

• Freelanced as Private Party Planner for KBR designs.

• Freelanced as a Production Assistant for Pistol SF.

• Freelanced as an Admin Assistant for Meadows Women's Center.

• Freelanced as a Copywriter for Sunski.

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March 2016 - July 2016

Brit + Co, San Francisco, CA 

 Marketing Intern

• Management of 2 Pinterest channels and communications.

• Research and creation of over 50 trend and commerce articles.

• Assist in vendor researching for Re:Make 2016 event.

 

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June 2015 - December 2015

BESTAgency, Las Vegas, NV 

 Event and Talent Coordinator

• Assist in managing events, talent and communications.

• Creation and handling of public relations materials.

• General administrative support.

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February 2015 - April 2015

The Ampersand Hotel, London, England 

 Events and Sales Intern

• Assist the Head of Events in scheduling reservations.

• Shadowing client meetings.

• Assisting with some social media sites.

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June 2014 - October 2014

Seaglass Restaurant at the Exploratorium, San Francisco, CA 

 Hostess/Greeter and Social Media Assistant

• Greet customers and direct them to the appropriate area within the restaurant.

• Explain to customers how the restaurant works in terms of floor layout and menu options.

• Managed the social media accounts for the restaurant.

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April 2014 - June 2014

Eventseeker, San Francisco, CA 

 Campus Ambassador

• Strategically created marketing campaigns and designs to promote app downloads.

• Created and put on 6 promotional events to draw in customers.

• Designed and published a print ad for Cinco de Mayo to promote the app.

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2009 - 2014

Meadows Women's Center, Las Vegas, NV

 Clerical Assistant

• Manage patient test results. 

• Responsible for contacting patients when results are in and informing patients if further testing is needed.

• Organize superbills and prescriptions within new patient charts.